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Experts in baby & kid

At New Valmar, we transform ideas, brands and licenses into carefully developed product ranges for babies and children, helping families grow and retailers build lasting success.

Get to know us
New Valmar is a distributor of baby and kids items

Quality products and premium service? Yes, we do!

With end-to-end distribution across Europe.

  • Partnership

  • A to Z

  • Reliability

  • Efficiency

  • Trust

  • Hands-on

Discover our portfolio of strong brands and licenses or get in touch to talk about our out-of-the-box assortment.

Brands by New Valmar

Smoosh kids baby brand by New Valmar

Meet Smoosh, New Valmar’s very own baby & kids brand, designed in Belgium and built on decades of experience.

Created to fill the gap between beige minimalism and fluorescent overload, Smoosh is all about balance: between playful and timeless, colourful and calm. Thoughtful products and joyful, original designs spark little imaginations without overwhelming the everyday.

Not too much. Not too little. Just right.

Dis­cov­er Smoosh

Available at New Valmar

New Valmar Nuby collection brand icy bite keys teether

From its home base in the USA, Nûby develops functional and colourful products that support every stage of early childhood. With a wide range of categories, from bottles and soothers to cups, toys, grooming and bath essentials, Nûby offers complete solutions built on quality, safety and everyday usability.

Nûby products are available through New Valmar while stocks last. Contact us to discuss the available opportunities.

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