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About New Valmar

New Valmar develops and distributes baby and children's products through a combination of in-house product development, strong brands, licensing, and private label. This allows us to build flexible and reliable product ranges that appeal to both retailers and young families.

Dis­cov­er avail­able brands
About New Valmar

Leen

packaging designer

Romy

Marketing manager

Hyemin

Brand Creative Lead

More integration, better results!

From concept to shelf, one seamless in-house process.

  • Product design

  • Development

  • Production

  • Sales

  • Distribution

Control de calidad del embalaje

Leen

Packaging designer

  • Assortment development

    We help our partners build strong baby and kids assortments through a mix of our own product developments, sourcing of existing products and tailored private-label solutions. Always aligned with market needs, consumer expectations, regulations and retail objectives.

  • Quality & compliance

    Our dedicated in-house quality department keeps a close eye on every product — from our own developments to sourced ranges. We make sure everything is fully EU-compliant and up to date with the latest regulations, so you can trust what ends up on your shelves.

  • Packaging solutions

    Our standard packaging meets all regulatory and retail requirements (so no surprises there). When custom packaging is needed, we’re happy to adapt — from language versions to retailer-specific or private-label packaging that fits both product and market.

Logistics and marketing team

Niels

Head buyer

Hannah

Content Marketeer

  • Order management

    Our internal sales teams are your go-to contacts for everything order-related. From order placement to delivery, they guide you through the process in your language — by email, phone or, if you insist, carrier pigeon.

  • Logistics coordination

    No juggling with external storage or fragmented logistics. With our own central European warehouse and internal quality checks, products are stored, handled and shipped smoothly — ready when you need them.

  • Marketing support

    We like to think along with you — also when it comes to positioning. Our in-house designers and marketers support you with promotional materials that actually work, both online and offline, always balancing consumer appeal, regulatory requirements and sales performance.

Why partner with us?

Call us old-fashioned but at New Valmar, people still come first. With us, you won’t get lost communicating with chatbots or spammed with generic sales blasts. You’ll work with real people who stay with you throughout the entire buyer journey, from first introduction to final delivery.

Let’s start the conversation!
Why partner with us

Peter

Responsible Stock & Warehousing

Curious to know how it started?

  • New Valmar started in a garage

    It all started in a garage in 1992

    Before the ware­house. Before the inter­na­tion­al dis­tri­b­u­tion. Before the grow­ing port­fo­lio of brands. New Val­mar began as a small, hands-on oper­a­tion dri­ven by entre­pre­neur­ship and com­mon sense. That spir­it still shapes how we work today.

  • New Valmar has an expanding team

    That little garage? We outgrew it.

    As demand picked up, so did the ambi­tion. We start­ed talk­ing to peo­ple who knew a thing or two about qual­i­ty con­trol, logis­tics, mar­ket­ing — and they liked what we were build­ing. So they joined the sto­ry. They need­ed a desk. A phone. A bit more space. And just like that, New Val­mar start­ed expand­ing — not just in square meters, but in expertise.

  • Quality

    Fast forward a few decades

    Find us in Evergem — near Ghent — with mul­ti­ple ware­hous­es and ful­ly devel­oped depart­ments cov­er­ing qual­i­ty, logis­tics, sales and mar­ket­ing. Still hands-on. Just a lit­tle big­ger. If we had to sum it up? We’ve grown into a struc­tured, full-ser­vice part­ner for baby and kids retail. The only thing we haven’t become? A face­less corporation.

Learn even more about New Valmar

  • Find out where to find our products

    Thanks to our many longstanding partnerships, our products are widely available through trusted retail partners around the world.

    These part­ners already trust us

  • Discover our ecological efforts

    We are deeply aware of the impact we have on the planet. With future generations in mind, we strive to make a difference in the little things.

    Our sus­tain­able goals

  • Meet us at fairs and events

    Although parents' joys and challenges are universal, we are committed to staying in tune with each local market by visiting trade fairs and events. Follow us to know where we will show up next!

    Fol­low us on linkedin

  • Be inspired by our team spirit

    At New Valmar, our success is built on an incredible team. We proudly describe ourselves as a unique combination: an SME with a strong international character. Does that sound like the right fit for you?

    Become part of our team

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